For ages I’ve been told that to recruit the best talent, you’ve got to compensate the best. Top talent comes with high price tags. And why shouldn’t it? Anyone who’s worth their weight in gold deserves just that. But in the startup game, cash is king. It’s just plain difficult to pay early hires what they’re worth. How do you recruit game-changing talent without putting your startup in a “OMFG, I can’t make payroll tomorrow” situation?
With my startup company Pocket Tales, we were in such a position. My partner and …