Venture Hacks has a pretty quick but to-the-point rundown of starting up a company. I’ve embedded it below. Take 3 minutes and read it, you’ll be glad you did.

A Quick And Dirty Guide To Starting Up
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“Who are your competitors?” “What’s your competitive strategy?” “Are you paying attention to what they’re doing?” These questions plague every company, large and small. There’s much to be learned from your market based on what your competitors are doing. But why is it that sometimes it seems companies aren’t paying attention to the competitors everyone else thinks they should be?
Apple is not Palm’s greatest threat – AT&T (and even Sprint) might be
At the 2010 Consumer Electronics Show, Palm CEO Jon Rubinstein commented “We don’t pay that much attention to Apple. …